E-Mail Marketing needs no introduction, and has been around from the early days of internet. So whats New? almost everyone has got their emails installed on their phones. Your promotional email now ends up in the potential customers hands, and this allow a much higher chance of being opened and read. New and Advanced email marketing tools, like MailChimp, also greatly improves a successfully delivered and read email.

What Is Email Marketing.?

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Given the frequency with which social media platforms such as Facebook and search engines like Google change the rules of the game, the best marketers ensure that at the core of their strategy is building out an “owned” audience. Email marketing allows us to do just this. When you collect and store your audience’s email addresses in your personal CRM or database, you control your ability to connect with them.